RedGage

After putting in the necessary time and care to build a website that you are proud of, it can be really disheartening when no one visits it. Of course, the internet is a very big place and there are innumerable other pages all competing for the attention of internet users. In order to bring as much of that traffic as possible to your website, you will need to have a strategy in place.

Despite how it might seem at first, increasing traffic to your website doesn’t require some mysterious, ethereal skill that only a few people know, instead you only need to learn a few basic techniques and principles. Whether you’re hoping just to share your website with more people, or you’re hoping to monetize the website, these are the easiest ways of bringing in more traffic.

Advertise

Here are an endless range of options for advertising your website; you can pay for preferential treatment in search results, take out some ads on social media, or even take advantage of more traditional, non-digital advertising options. Anything which will make more people aware of your website is worth considering, it’s all about building a brand and putting you and your website in front of as wide an audience as possible.

Use Social Media

Producing awesome content for your website is only half the battle. Excellent content will keep people coming back to your website, and increases your chances of earning a bookmark, but you need to get people to visit your website and see it to begin with. It used to be that word of mouth was one of the most marketing tools around; even the most carefully managed advertising campaign won’t quite be able to carry the same force as a personal recommendation from a friend. In the digital age, it is on social media platforms that the latest trends are now spread.

Mix Things Up

There is no single formula which will work for every website when it comes to bringing up those visitor numbers, instead you need to try different things and see what your audience responds well to. Try to vary the length and type of content on your website, have some shorter pieces alongside longer ones and try and use different types of media so that you have audiovisual content along with text-based articles. Many websites are dedicated to a single theme or subject. If this is the case for your website, then try and think of some other categories that you can introduce which would work well alongside whatever your main focus is. Have a look at the different categories on Midday Daily news  for an example.

Make Your Headlines Count

A good headline will draw in a reader who otherwise would have completely overlooked an article. Even if the body of text is of the highest quality, if the headline doesn’t entice the reader in, then your efforts will have been wasted. Take the time to learn how to write compelling headlines, and have a look at the kind of headlines your competitors use.

The more traffic you can bring to your website, the easier it will be to monetize it. More traffic also means more people reading the things you write and looking at your creative output.