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5 Tested Tips to Improve SEO Content Writing

In these tough times in the online world, following the latest Google updates (the Panda algorithm change) on optimizing the content in the websites and nipping all the black-hat techniques of Search Engine Optimization in the bud, the content writers all across the globe are facing the clampdown by the world’s leading searching engine. In order to retain the online space on the top of the search engines, the professional in the industry are leaving no stone unturned in order to get the high page rank and attract maximum online traffic on their personal or client’s websites.

One tern that you will often listen in this aspect is the “SEO content writing ”. In simple worlds, it would mean the SEO oriented content writing and more generally the quality content writing. The latter description is in line of the simple fact that if the content on any website if of superior quality (i.e. highly useful to the readers and enhancing the user experience), then obviously it would be moved up in the search engine rankings – that is what the SEO aims for, right? So here, I have tried to shortlist some of the important tips that could be beneficial in the SEO-optimized content writing process.

1. High quality Content

Beyond the technical portion of SEO, the crucial ingredient is the quality of the blogs, blog posts and articles on your site. You give the readers the genuine information and don’t make any fake claims, and they will fall for your credibility. Creating a copy (can also work with a professional copywriting company) that is written well and focuses on the interesting and current topics in your industry would go a long way than other SEO techniques of link building, sharing of content, et cetera. Also, you cannot afford to miss the originality of the content. The ‘copy-paste’ of content is strictly forbidden in content writing business as if now.

2. Business Writing should not deviate from the topic

Unlike your personal blogs, if you are writing for business purpose, you need to stay on the topic and cover relevant information. Giving a personal touch keeps the reader excited but deviating from the core topic and writing fluff can put you in jeopardy.

3. Catchy & attractive Headings

At the first sight, we are just impresses by the looks (physical appearance) of the person. After that we move to the later stages of knowing more about the complete personality of the individuals. The same is the case with content writing. The heading of your article/blog is the first look of your content body. If you got the attention of the reader there, half the battle is won. Avoid generic and boring headlines in the first place.

4. Use Appropriate Keyword length and density

If you are writing the web content or article directories, the word count for post/articles can be between 300 to 1000 words depending upon the client’s(or website’s) requirements. The blogs for the Social media platform can be shorter. The most important aspect is to avoid ‘keyword stuffing’, the ratio of I keyword per 50-100 words is mostly followed in the industry. Also, it is important to spread the use of keywords evenly across the article or else they will be running together on the page which looks really unprofessional. Moreover, it can disappoint the reader and persuade him to leave your website (you would not like to experience an increase ‘Bounce Rate’).

5. The Bio should include a Keyword

First, adding the biographical information in case the content needs to go on a magazine or an article directly is a good move to enhance your credentials as a content writer. Second, make sure that you put one keyword in the bio as it helps in optimizing your content. For more credible information visit

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