6 Principles of website designing
Web designing is the creation of attractive websites with appropriate content on the web pages that the users will be able to access through Internet. Several factors influence a website’s usability and how well it will eventually perform. This consists of site structure, navigation, user layout, interface, fonts, imagery, colors and icon design. The web designers create web pages with the help of HTML tags. The appearance and layout of the elements within a webpage are defined by using cascading style sheet. For that reason, most websites include HTML and CSS that describes how each page will be seen in a web browser. Read on to know about some essential principles of website designing that will help in developing successful sites.
1st Principle – Make sure your search bar is visible for searchers who already are confident of what they wish to buy. Studies have revealed that site search is very much a part of shopping experience that covers more than 40% of online purchases. But sad to say, in a site search benchmark study concerning 50 top rated ecommerce sites, it has been found that almost half of the sites did not have any search functionality that was easy to find. So, stay on the right path.
2nd Principle – Internet searchers are an impatient lot. They would move away if they do not find what they are looking for at the drop of a hat. So, make your communication line as simple as possible. Use catchy headlines and topical sub-heads. You can use bullets to make it instantly informative.
3rd Principle – Select appropriate fonts that go well with the content for the simple reason that these fonts are more legible as compared to serif fonts on smaller screens. Also, use font size 16px and do not go for more than 3 typestyles as too many fonts are likely to confuse the viewer.
4th Principle – A well chosen color palette can help improve user experience. Remember, complementary colors create harmony and using them in background and text will make it easy for the eyes. Vibrant colors create a sense of emotion and should be used for call to actions. Lastly, make sure there is enough white space since it is very effective in giving a contemporary look to your website.
5th Principle – Select right images as this will help getting connected with the targeted audience quickly. A good picture conveys a message far more effectively than thousands of words possibly could. You can also use graphics, videos and infographics since these are more compelling as compared to written words in attracting attention.
6th Principle – Strategies for navigation often include designing clickable buttons, logical page hierarchy, bread crumbs and three click rules which mean the users can search for the information they are looking for in three clicks.
Apart from these, your website should not take very long to load. There are tips to make the loading time effective which consist of optimizing the size of the image, merging code into JavaScript or CSS file in order to expedite the loading time. These principles of effective web designing can help in making your website more engaging and useful for the visitors. If you want, you can always get in touch with a reputable Sydney web design company to make your website more popular amongst the online users.
